WebJan 1, 1997 · Selling the Invisible is a collection of analogies and metaphors used by Harry Beckwith to demonstrate the most and least effective methods of marketing and selling … WebSelling The Invisible: Four Keys To Selling Services Christine Clifford 28.8K subscribers Subscribe 18K 1.1M views 11 years ago Christine is available to provide sales and marketing consulting to...
Selling the Invisible : A Field Guide to Modern Marketing - Google …
WebThe first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written." -- from publisher's description WebNov 16, 2024 · Video Summaries of Selling the Invisible 1-Page Summary of Selling the Invisible Overview Big Idea #1: It’s difficult to market services because they’re intangible and their quality varies. Big Idea #2: Ensure your service exceeds customer expectations. Video Summaries of Selling the Invisible ezel 7 resz
Selling the Invisible by Harry Beckwith (ebook) - eBooks.com
WebApr 23, 2011 · This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives … WebSelling the Invisible A Field Guide to Modern Marketing By: Harry Beckwith Narrated by: Jeffrey Jones Length: 1 hr and 36 mins 4.3 (547 ratings) Try for $0.00 Pick 1 title (2 titles for Prime members) from our collection of bestsellers and new releases. Access a growing selection of included Audible Originals, audiobooks and podcasts. WebAug 1, 2014 · Communicating and Selling • Sometimes, it’s ALL in how you say it. • Get to your point, or you’ll never get to the close. • Don’t sell your service, sell your prospect. • Focus on buying, not selling; make your service easy to buy. Other Considerations & Presentations • How to nurture and keep your clients. • How many ways to ... ezel 77